Exports Soar to Rs 1,162 crore in 2023-24 with GI tagging boost

Srinagar, Aug 19: In a remarkable boost to Jammu and Kashmir's traditional crafts, the region's handloom and handicraft exports have nearly doubled, surging from Rs 563 crore in 2021-22 to an impressive Rs 1,162 crore in 2023-24.

This dramatic increase comes in the wake of the administration's strategic initiatives, including the approval of Geographical Indication (GI) tagging for 10 of the region's iconic crafts and the launch of a dedicated e-commerce platform. With 12 more crafts set to receive GI tags, Jammu and Kashmir's rich artisanal heritage is now poised for even greater global recognition.

Over the past three years, the J&K administration has granted GI tags to approximately 50,000 shawls and carpets, ensuring the authenticity and origin of these prized creations. "The QR code-based GI tags are a game-changer for us," says Ghulam Hassan, a master carpet weaver from Srinagar. "Now, our customers worldwide can trace the journey of each piece, appreciating the craftsmanship that goes into it."

The impact of this initiative is evident in the export figures, with Kashmiri carpets alone contributing over Rs 500 crore annually. Fatima Begum, a Pashmina artisan, shares her experience: "The GI tag has given our shawls a new identity. Customers now understand the value of genuine Kashmiri Pashmina, and it's reflected in the demand we're seeing."

Riyaz Ahmad, a papier-mâché artist, expresses his optimism: "This online platform opens up a whole new world for us. Our art can now reach corners of the globe we never imagined before."

Despite these positive developments, the industry faces challenges. The unorganised nature of the sector, limited access to technology, and the lingering effects of the COVID-19 pandemic continue to impact the approximately 300,000 individuals involved in various handicrafts.

Nazir Ahmed, a wood carving artisan, reflects on these challenges: "We've faced difficult times, especially during the pandemic. But the increasing international demand for our work gives us hope. We just need more support in terms of marketing and technology."

A senior official from the J&K administration highlighted their commitment to the sector: "We're taking crucial steps to support our artisans. The GI tagging, e-commerce initiatives, and export promotion are just the beginning. We're also focusing on skill development and modernizing production techniques without compromising the traditional essence."

The administration's efforts extend beyond just exports. Local markets are being revitalized to ensure a steady income for artisans. Shakeela Akhtar, a crewel embroidery artist, notes, "The local exhibitions and emporiums have been a blessing. They provide us a platform to showcase our work and connect directly with customers."

As Kashmiri handicrafts find new admirers in Gulf and European countries, the focus is now on sustaining this growth. "Our goal is to make Kashmiri crafts synonymous with quality and authenticity worldwide," the official added. "We're not just selling products; we're sharing our cultural heritage."

This renaissance in J&K's handicraft sector not only boosts the economy but also preserves centuries-old traditions. As Mohammad Yusuf, a veteran artisan, beautifully summarizes, "Every piece we create carries the soul of Kashmir. With these new initiatives, we're not just selling our crafts; we're sharing our history, our culture, and our identity with the world."

As Jammu and Kashmir's handicrafts embark on this global journey, the blend of traditional artistry with modern marketing techniques promises a bright future for the region's skilled artisans and their timeless creations.