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Discounts could help JKI clear outdated inventory: Spl Secy I&C

During his visit, the Special Secretary was accompanied by Vikram K Gupta, Managing Director JKI; Deputy General Manager (P&A), Manager (P&A) and other senior officers from JKI
08:21 AM Sep 03, 2024 IST | GK NEWS SERVICE
discounts could help jki clear outdated inventory  spl secy i c
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During his visit, the Special Secretary was accompanied by Vikram K Gupta, Managing Director JKI; Deputy General Manager (P&A), Manager (P&A) and other senior officers from JKI.

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During his visit, he was briefed about the efforts being made by the organisation to increase its marketing outreach by various methods.

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Further to cater to the government market, it was informed that the wool-related products manufactured by JKI are also being made available on GeM portal to enhance sales.

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While reviewing the working of the unit and its factory outlet, Farid ud Din appreciated the efforts being put by JKI management for running the unit on commercial lines.

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However, he suggested that various schemes and discount based marketing strategies may also be explored by JKI, so that old inventory which is mostly out-dated as per the market need is disposed off well in time.

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Further, it was directed that the management shall focus and stress upon the quality and design up-gradation of the products to make them more competitive.

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