DCJ commemorates National Broadcasting Day

Ganderbal, July 23: The Department of Communication and Journalism (DCJ), Central University of Kashmir (CUK), Tuesday commemorated the National Broadcasting Day.

In his message, Vice-Chancellor Prof. A. Ravinder Nath said, “The day serves as a reminder of the enduring legacy and continued importance of radio as a medium of mass communication in India”. He emphasised the importance of the day to celebrate the rich history of broadcasting and its impact on society.

Congratulating the department for organising the event, VC reminded that the department is being granted the license to run a community radio station in the campus which would provide opportunities for CUK’s students to experiment and experience broadcasting for development.

In his message, Dean Academic Affairs, Prof Shahid Rasool, said, “Broadcasting has played a huge role in unifying the country and pushing the developmental agenda. It retains its importance even today, when we are overwhelmed by the digital revolution.” About the relevance of electronic media at present, he said, “Broadcasting may be losing its sheen, but broadcast content continues to inform and educate masses, only the means of reaching the audience have changed”.

Dr. Arif Nazir, Head Department, threw light on the essence and importance of Radio & TV in the country. He said the media has stood as the strongest pillar of "our democracy and continues to be the lighthouse of our society."

Dr Asif Khan, Sr. Asst Prof said, "The way electronic media has become an integral part of our culture and society, it is difficult to quantify its profound influence on our daily lives.” He gave examples of how TV and Radio have been used effectively to reach larger audiences during political campaigns.

Dr John K Babu, Sr. Asst Prof, said, “Broadcasting has been instrumental in shaping the progress of India since the inaugural broadcast in June 1927.” According to him, radio played a crucial role in changing India, particularly in its impact on marginalised communities.

The session ended with discussion on the “relevance of radio in today’s world” with students and scholars sharing their perspectives.

Earlier, event coordinator, Dr Nookaraju, emphasised the importance of the day and highlighted the role electronic media has played in India's development.  "Electronic media, particularly radio, has had a significant impact on the development of India, particularly in rural areas. The results align with the role of radio in facilitating communication for development," he said.

Dr Akhter Bhat, Asst Prof along with Sameer Wani, Production Asst attended the event.