DC Ganderbal chairs meeting to boost ODOP initiative

Ganderbal, Mar 6: The Deputy Commissioner (DC) Ganderbal, Shyambir Wednesday chaired a meeting to assess the progress and strategize the enhancement of the One District-One Product (ODOP) initiative in the district.

The meeting focused on the promotion and development of Willow wicker, chosen as the ODOP as a part of District Export Hub

At the outset, the Assistant Director H&H provided a comprehensive overview of the ongoing efforts to uplift Willow wicker production. This included initiatives such as branding, market promotion, artisan skill enhancement and expansion of the cultivable area dedicated to willow cultivation.

Underlining the importance of the ODOP initiative, the DC reiterated the district administration's commitment to ensuring the holistic socio-economic development of all individuals involved in Willow wicker work.

The meeting also discussed the establishment of a Common Facility Centre in the district under the Micro and Small Enterprises-Cluster Development Programme (MSE-CDP), a central sponsored scheme aimed at meeting the demands of local industries.

In a bid to expedite progress, the DC directed concerned departments to provide details of services and schemes available to support Willow wicker artisans.