Crusting New Ground: Hammad Koul’s venture La Pino’z delivers global flavour to Srinagar

Srinagar, Mar 9: The aroma of freshly baked pizza now wafts through the streets of Nowshera Mill stop as young entrepreneur Hammad Koul has introduced the renowned La Pino’z Pizza chain to the heart of Kashmir, blending global food culture with local traditions in a venture that promises to transform the Valley’s dining landscape.

The newly opened La Pino’z outlet offers Kashmiris everything from classic Margherita pizzas to bold, innovative flavor combinations topped with the signature cheeses, vegetables, and meats that have made the brand a favorite across India.

“Kashmir has a deep and cherished food heritage, but the younger generation is also looking for global flavours. With La Pino’z, I wanted to bring something fresh and exciting that still respects the local culture,” says Koul, whose business-minded background inspired him to tap into the Valley’s growing appetite for diverse dining options. “Pizza is a universal language in food, and I believe it can appeal to everyone here, young and old.”

The strategic choice of location in a bustling area of Srinagar was no accident. “Srinagar has such a rich history, and it’s a place where both locals and visitors come together,” Koul explains. “We chose this location because we wanted La Pino’z to be at the heart of the community, where people could gather, relax, and enjoy something new.”

Walking into the restaurant, customers find a carefully designed space that balances modern dining aesthetics with comfortable warmth, creating an atmosphere that welcomes families, friend groups, and casual diners alike. The interior features subtle nods to Kashmiri culture while maintaining the distinctive La Pino’z brand identity.

“We’re creating a place where people can come not just for great food but for a welcoming experience. I want La Pino’z in Srinagar to feel like a second home to our customers,” adds Koul, who has spent months perfecting every aspect of the establishment.

Beyond satisfying Kashmir’s culinary curiosity, the venture brings economic benefits to the region by creating employment opportunities for local youth. New staff members receive comprehensive training in food service and hospitality according to La Pino’z established standards, gaining valuable skills in the process.

“Empowering young people in our community is something I’m passionate about,” says Koul. “We’re not just opening a restaurant; we’re building skills and confidence in the team here.”

What sets this La Pino’z location apart is Koul’s commitment to incorporating local flavours and ingredients into the menu, ensuring the restaurant maintains a distinct Kashmiri character. “We’re working to make this La Pino’z location feel unique to Kashmir. Incorporating familiar spices and ingredients will make it special for our customers here,” he shares, hinting at specialty pizzas featuring Kashmiri-inspired flavor profiles that will appear on the menu in coming months.

For Koul, this venture represents more than a business opportunity. “I see this as the beginning of a new chapter in Kashmir’s food scene. I hope that La Pino’z becomes a place where people come together, celebrate moments, and make memories,” he says with evident pride.

As La Pino’z settles into its new Kashmir home, it stands as a symbol of the Valley’s evolving cultural landscape—one where traditional values and global influences blend to create something uniquely Kashmiri, one slice at a time.