Cosnova Beauty, Reliance Retail partner to bring Europe’s top cosmetics brand Essence to India

Mumbai, Nov 17: Reliance Retail Limited (RRL), India’s largest retailer, has entered into an exclusive distribution partnership with cosnova Beauty, the Germany-based global cosmetics company, to bring ‘essence’, Europe’s No. 1 cosmetics brand by units sold, to the Indian market. The collaboration strengthens RRL’s growing beauty portfolio and will introduce essence’s vibrant range of high-quality, affordable, and cruelty-free makeup products to consumers across India, said a press release.

The launch will be enabled by Reliance Retail’s integrated omnichannel ecosystem, making the essence range of products accessible nationwide across online platforms, beauty stores, and partner retail formats. As the official distributor, RRL will expand the brand’s reach across premier beauty destinations throughout India, it said.

Founded in Germany in 2002, essence is celebrated globally for its “Make Beauty Fun” philosophy, believing that make-up should be available for everyone. The brand empowers consumers to explore and express their individual beauty and makes beauty hearts beat faster in around 90 countries. Having over 80 per cent of its products manufactured in Europe, essence blends innovation with highest quality standards, all while ensuring affordable prices everyone loves.

With its arrival in India, essence aims to inspire a new wave of creative self-expression by beauty experimentation, encouraging consumers to mix, match, and play with products that make makeup a joyful part of everyday life for everyone. This launch reflects Reliance Retail’s commitment to offering the best global beauty experiences to Indian consumers, bringing together fun, inclusivity, and sustainability under one brand.