Cleanliness drive takes centre stage at Lal Chowk

Srinagar, July 3: The second day of the cleanliness awareness campaign for Amarnath Yatra was celebrated with great enthusiasm at Ghanta Ghar (Clock Tower) Lal Chowk, here.

Pilgrims were welcomed with a grand reception marked by cultural performances and a strong commitment to cleanliness. The event was graced by the chief guest Commissioner Secretary, Housing and Urban Development Department, Mandeep Kaur.

Among others present were Keshav Verma, Advisor to J&K Government on Smart Cities besides senior officials from SMC, LCMA, ULB, CTP and line departments. The celebration beautifully blended tradition and modernity to promote a clean pilgrimage experience.

The Housing and Urban Development Department has mobilized a dedicated Information, Education, and Communication (IEC) team in collaboration with 'Swaaha,' an IIT Indore startup, and the artists' group Hanuman Dhvaj Pathk.