Class 10th exam centres attract coaching class representatives to create publicity

Srinagar, Feb 17: The private coaching centres were seen looking for the business opportunities outside the exam centres across Kashmir amid the commencement of the Annual JK Board examination for class 10th students.

The Annual regular examination conducted by the JK Board of School Education (BOSE) for class 10th students commenced on Monday across all the soft zone areas of Jammu and Kashmir.

As many as 114413 students were registered for the class 10th annual regular examination and JKBOSE has set up 1313 exam centres for the students to write their exams.

The private coaching centres found these exam centres as the best business opportunity and to advertise for their brand by distributing pamphlets to the students. The marketing executives of a few private coaching centres were seen before the arrival of the students outside the exam centres.

However, the marketing executives of different private coaching were seen distributing pamphlets to the students before and after the culmination of examination.

At some spots the marketing executives were seen giving wishes to the students and giving briefs about the packages available at their coaching centres. Outside the exam centres, some students were receptive towards the marketing executives of coaching centres while some termed it "annoying" during the peak time.

"We are already occupied with the exam today. This was not the time to do business," the female student said while reacting to the distribution of pamphlets by the coaching centre marketing executive.

Amid this, one of the female marketing executives wanted media coverage while distributing the pamphlets to the students, who were coming out of their exam centre.

"Please keep me in your frame while distributing pamphlets," the marketing executive was heard requesting the journalist.

The trend to distribute pamphlets of coaching centres was also seen on February 15 of 2025 when the annual exams of class 12th students commenced in soft zone areas across J&K.

This year, the class 10th to 12th board examinations were scheduled in February as the government restored the previous November session in schools. The annual examination for junior classes up to 9th standard was held in the November-December month of 2024.

The education department has put in place all the requisite arrangements for the smooth conduct of the exams.

As the students were approaching their exam centres, a mix of emotions were seen outside the exam centres with the mothers kissing and hugging their kids before they entered inside the premises of the exam centres.

Mostly, mothers were seen accompanying their kids to the exam centres. "We planned our winter schedule as per the will of my kid. We did not move out for vacations unlike previous winters. We did not disturb the preparation schedule of my kid," said Rubeena Akhtar, a mother accompanying her son to the exam centre in Baramulla. Other parents shared similar views about their support and encouragement towards their kids. "My son will write his exam today but I was all along with him during his preparation schedule. Not only the students but parents equally remain occupied with the preparation schedule of the kids," said Anjum, another parent.