Chinar Libertas partners with Flairly to launch 'Iconpeak Digital'

Dubai, June 11: Chinar Libertas, a Kashmiri-owned multinational company, has successfully partnered with Europe-based Flairly to create a groundbreaking entity, “Iconpeak Digital.”

A statement issued here said that this new venture is set to revolutionize the marketing and advertising landscape for mobile apps, websites, and businesses worldwide. Headquartered in Dubai, UAE, Iconpeak Digital will also have regional offices in Srinagar, Lisbon, and Singapore.
Chinar Libertas, previously headquartered in Singapore, has been a leader in delivering marketing services across Asia, Europe, USA, and the Middle East. Fairly co-founded by Antoine Moreau and Sebastien Balestas operating under the trading name "Iconpeak" in Berlin and now Lisbon since 2012, has established itself as a significant player in the performance marketing industry. This partnership leverages their combined expertise to set new industry benchmarks.
Abrar Qureshi, the founder of Chinar Libertas and a dynamic young Kashmiri entrepreneur, will serve as the Chief Executive Officer (CEO) of Iconpeak Digital. Abrar founded Chinar Libertas in 2020 at the age of 27 after accumulating over five years of experience in performance marketing. Despite being based in Amsterdam at the time, he established an office in Srinagar, employing a local team to manage the Indian and South Asian markets. "It has always been my wish to generate employment for Kashmiri youth," Abrar stated.

"There is a lot of talent here but very few opportunities. When I set up Chinar Libertas, I employed a team in Kashmir. Over the years, the team has grown. Now, with this new partnership, I hope we can create even more job opportunities for the Kashmiri youth."
Commenting on the merger, Abrar said, “Iconpeak Digital” aims to redefine mobile industry standards, driving innovation and excellence for our global partners. The performance marketing industry is ever-evolving, and our goal will be to prioritize innovation.