Centerfruit unveils new campaign
Srinagar, Jan 23: Centerfruit, a popular brand under Perfetti Van Melle, has launched an engaging new campaign focusing on its irresistible taste, featuring the catchy tagline “Kaisi Jeebh Laplapayee.”
A statement said that "directed by renowned filmmaker Prasoon Pandey, the campaign introduces a vibrant TV commercial that showcases the brand’s unique ability to tantalize taste buds with its fruity flavors."
The new campaign tells the humorous story of a city woman who finds herself stranded and desperate to reach the airport. Her predicament leads the inventive bullock cart driver to concoct a hilarious solution, showcasing his own craving for Centerfruit as motivation.
Gunjan Khetan, Chief Marketing Officer of Perfetti Van Melle India, emphasised that the campaign encapsulates Centerfruit’s promise of delivering joy with every bite. “It’s a reflection of our commitment to turning every experience into a burst of delight,” she stated.
Anurag Agnihotri, Chief Creative Officer at Ogilvy West, highlighted the brand’s enduring popularity and the iconic nature of its tagline. He expressed excitement about the new story, hoping it will once again get consumers talking and craving Centerfruit’s delightful taste.