Catchphrase Chemistry: How to Test and Tweak Slogans That Actually Convert

If you’ve ever stared at your brand tagline and wondered, 'Does this actually stick?' — you’re not alone. Whether you’re launching a new product, prepping an email blast, or printing your first run of merch, your words matter just as much as your visuals.

That’s where a trusty slogan maker comes in. Instead of guessing which one-liner will resonate with your audience, you can create, test, and polish your catchphrases in minutes — and make sure they really convert.

Pippit makes this whole process ridiculously simple for startups, solopreneurs, or social media managers juggling multiple campaigns at once. Ready to see if your slogans are as sticky as you hope? Let’s break it down!

How a single, short statement may accomplish a lot

Why slogans need to work hard — and fast

• Prior to your audience scrolling past, grab their attention.
• Spark curiosity that makes people click through.
• Instantly communicate your brand vibe or offer.
• Get stuck in people’s heads — and on their shopping lists.

'Set it and forget it' phrases: unspoken dangers

What occurs if the testing phase is skipped?

• It falls flat: What sounds witty to you might be confusing or unmemorable to your audience.
• It doesn’t connect: Cultural references, slang, or wordplay might not land in different regions or age groups.
• It doesn’t match your visuals: A bold, playful line on a dull background? Mixed signals galore.

Quick ways to test your slogan in the wild

Swipe these easy A/B tricks

• Ad split tests: Run the same ad with two different headlines and see which drives more clicks.
• Email subject lines: Use two versions of the slogan as your subject and measure open rates.
• - Polls & Stories: Allow your followers to vote on a side-by-side mockup that you post on Instagram Stories.
• Product pages: Test two versions of your landing page, each with a different tagline.

Why tweaks are just as powerful as tests

Your slogan isn’t stuck in stone

• Shorten it for social media bio versions.
• Add a seasonal spin (‘Sip, Savor, Repeat’ turns into ‘Sip, Savor, Sleigh’ for the holidays).
• Make it pop visually by pairing it with a fresh background — that’s where Pippit's AI background generator can transform a basic post into a scroll-stopper.

Use visuals to double your impact

Match your catchphrase with eye candy

• Pick background colors that complement your brand palette.
• Use on-brand textures or subtle patterns to make your slogan stand out.
• Drop your catchphrase on product mockups or ads that fit your audience’s taste.

The simple way to craft & test with Pippit

Step 1: Create a catchy slogan

• For videos: Click Video generator on the left panel, paste your product link, and hit Generate. Pippit’s AI will extract your product details and suggest punchy slogan-based scripts under Advanced settings > Script. Refine your favorite line, then click Confirm and Generate to bring it to life.

• For images: Head to Image studio and select Sales poster. Pop in a short product description, upload an image, or use a prompt to inspire the AI. Hit Generate — boom, you’ve got multiple AI-crafted slogans for your next ad, tee design, or story post.

Step 2: Customize and enhance your slogan

• Click Edit more to adjust font style, size, color, and placement.
• Add subtle text animations to make your slogan stand out in video ads.
• For posters, tweak backgrounds with the AI background generator, add your logo, or try seasonal variations.
• Test a few different designs and save your best ones in Assets for quick edits later.

Step 3: Download or publish

• For videos: Click Export and choose Publish or Download. Tweak your resolution, format, and quality, then post it on your ads, Stories, or Reels.

• For images: Click Download, pick your format and size, and start sharing. Use them on your website header, email campaigns, or product listings.

Slogans that stick, sales that grow