Birla Opus Paints opens 3 new stores in Kashmir

Srinagar, Apr 15: Birla Opus Paints, a part of Grasim Industries under the Aditya Birla Group, has significantly expanded its presence in the Kashmir Valley with the launch of three new franchisee stores in Srinagar. This marks the second phase of the brand’s expansion in the Union Territory, reinforcing its retail footprint in Northern India and emphasizing its commitment to nationwide growth.

The newly inaugurated stores—River Edge at Amargarh Bypass Sapore, Zam Zam Hardware Store in Rambagh Main Bazar, and Mahad Traders at 90ft Road, Umerhair—join the brand’s first franchisee store at Jamia Chowk, Nowgam, which opened earlier this year. Strategically located across Srinagar, these stores will cater to diverse customer needs, offering high-quality paints, innovative solutions, and a seamless and personalized shopping experience.

CEO of Birla Opus Paints, Rakshit Hargave, expressed his excitement, saying, “The Kashmir Valley, known for its architectural heritage and aesthetic sensibilities, offers unique opportunities for us to connect and enhance its beauty. Our newly launched stores are not just an expansion strategy, but a commitment to serving this region well. With specialized paints tailored for Kashmir’s wooden structures and extreme climate, we aim to protect and beautify homes while paying homage to the region’s cultural and architectural style.”