Athwas India-11 named first franchise of Khyber Cement Kashmir Super League

Srinagar, May 5: In a landmark move set to reshape the football scene in Jammu & Kashmir, Athwas India-11 has become the first official franchise of the upcoming Khyber Cement Kashmir Super League (KSL) 2025, with strong support from Athwas Hyundai, a unit of IA Multi Ventures Pvt. Ltd., signalling a major private sector push in regional sports.

As per a statement, this announcement marks the beginning of a dynamic new chapter in the region’s sporting landscape, steered by the vision and leadership of entrepreneur Irfaan Guju.

The statement states that football has a rich history in Kashmir, dating back to the early 20th century. The sport gained popularity in the region. Over the years, Kashmiri footballers have made their mark in national and international tournaments. The introduction of the Khyber Cement Kashmir Super League 2025 Powered by Athwas Hyundai, a unit of IA Multi Ventures Pvt. Ltd., marks a significant milestone in the development of football in the region.

“We’re not just launching a team—we’re igniting a football movement in Jammu & Kashmir,” said Irfaan Guju. “Athwas India-11 is dedicated to empowering young talent and positioning J&K prominently on the national sports map.”

As KSL 2025 prepares to spotlight emerging football talent across the valley, Athwas Hyundai’s dual role as both franchise owner and Powered by sponsor reflects a growing trend of private sector engagement in regional sports development. The debut of Athwas India-11 has already generated widespread excitement, setting a strong precedent for corporate participation in nurturing grassroots football and building an inclusive sports ecosystem in J&K.