Ather Energy expands its presence in Srinagar

Srinagar, July 24: Ather Energy, an electric scooter manufacturer from India, has recently launched its first Experience Centre, located at Puhroo Chowk, Nowgam, Srinagar, thus expanding its network in Jammu and Kashmir.

At the Experience Centre, enthusiasts can test-ride Ather scooters, including the Ather 450X, 450S, and the 450 Apex known for their performance. The newly launched Rizta, Ather’s first family scooter will also be available for purchase at the EC.

The new Experience Centre is designed to provide complete support to Ather owners, a seamless ownership experience and an overall view of Ather scooters. They can get an in-depth understanding of the products and their features before making the purchase. To ensure a hassle-free experience for riders, Ather has established 1 fast-charging point in Srinagar.

Speaking on the occasion, Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said "We are thrilled to announce the opening of our first Experience Centre in Srinagar, marking a significant milestone in expanding Ather's presence in Jammu and Kashmir. Srinagar is a mature two-wheeler market, as well as a family-focused one, which is why we are excited to bring our electric scooters to the city, especially the Rizta, our first family scooter. With the new EC, we now have 2 Experience Centres across the state, demonstrating our commitment to making electric mobility accessible to all.”

Ashaq Hussain Wani, Managing Director, Eco Wings Pvt. Ltd., said "Customers in Srinagar are looking at upgrading to EVs as the cost of operations for conventional scooters is becoming increasingly high. We believe our knowledge and experience in Kashmir markets clubbed with Ather's superior products will allow us to provide a great experience to consumers in our area.”