At 69, LIC celebrates legacy of trust, digital leap forward

Mumbai, Sep 2: The Life Insurance Corporation of India (LIC) marked its 69th anniversary on Monday, celebrating nearly seven decades of trust while highlighting its transformation into a digitally-driven financial powerhouse.

LIC, which holds a 65.83% policy share and ₹54.52 lakh crore in assets under management, said its strength lies in combining legacy with innovation. Over 2.4 crore customers now use LIC’s digital portal and mobile app, while new features such as QR-based payments, WhatsApp alerts, and the multilingual chatbot LIC Mitra 2.0 have made policy servicing faster and more accessible.

The insurer has also strengthened community initiatives through its Golden Jubilee Foundation, disbursing Rs 283 crore for projects and over 30,000 scholarships. Globally, LIC ranks among the world’s top three strongest insurance brands and remains India’s most trusted financial institution.

“Even after 69 years, our mission is unchanged — to safeguard our policyholders’ welfare with integrity and care,” LIC said, reiterating its motto: Yogakshemam Vahamyaham.