Asian Paints launches Kashmir-inspired special edition pack

Srinagar, Apr 9: Kashmir, renowned for its breathtaking landscapes where natural beauty inspires artistic expression, is being honoured by Asian Paints with a special Apex Ultima Weatherproof pack that captures the essence of the region's rich cultural heritage and timeless artistry.

For decades, Apex Ultima has established itself as the benchmark in exterior paints by providing superior protection against harsh weather conditions. This festive edition pack, released in celebration of Eid, symbolizes new beginnings, cherished memories, and community togetherness while blending Kashmir's artistic traditions with cutting-edge paint technology.

The distinctive packaging showcases Kashmir's most iconic symbols—serene shikaras gliding on Dal Lake, vibrant tulip gardens, intricate Pashmina embroidery, handwoven textiles, and elegant botanical gardens. Additional cultural elements featured include traditional Kahwa vessels, Mughal Baari architecture, saffron flowers, and gondolas. Drawing inspiration from traditional embroidery, detailed woodwork, and handwoven textiles, every aspect of the design reflects the warmth, pride, and cultural richness of the Valley.

"Kashmir is more than a place — it's a feeling, alive in its stories, colours, and traditions that reflect resilience, beauty, and heritage," said Amit Syngle, MD & CEO of Asian Paints. "With the Apex Ultima Aks-e-Kashmir special edition pack, we are not only celebrating the region's culture and craftsmanship, but also honouring the spirit of its people, their perseverance and the legacy they continue to build."

Syngle further explained, "Apex Ultima is engineered to shield homes from India's extreme weather conditions ensuring that every home's beauty and durability is maintained. By bringing together strong performance with the artistic essence of Kashmir, this special edition pack captures the unique blend of strength and elegance that defines the valley's cultural spirit."

Through the Aks-e-Kashmir initiative, Asian Paints continues its tradition of celebrating India's diverse cultural heritage while offering consumers a product that combines aesthetic appeal with functional excellence.