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Amazon India launches media campaign

A statement said that the campaign emphasises several key benefits for sellers through Amazon’s platform, including access to millions of customers across India and globally, coverage of 100% of India’s serviceable PIN codes, and entry to 18+ international marketplaces through Amazon’s global network
11:12 PM Jan 28, 2025 IST | GK NEWS SERVICE
amazon india launches media campaign
Amazon India launches media campaign
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Srinagar, Jan 28: Amazon India has launched a new brand campaign, #DikhogeTohBikoge (meaning “If you’re visible, you’ll sell”), aimed at demonstrating how small businesses can effectively leverage its digital marketplace. The campaign showcases the simplicity and effectiveness of selling on Amazon’s platform through three humorous commercials.

A statement said that the campaign emphasises several key benefits for sellers through Amazon’s platform, including access to millions of customers across India and globally, coverage of 100% of India’s serviceable PIN codes, and entry to 18+ international marketplaces through Amazon’s global network.

Each commercial presents a different scenario where sellers attempt unconventional marketing methods, contrasting these with the streamlined approach offered by Amazon’s e-commerce platform. The campaign was developed and produced by Enormous Brands LLP.

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“At Amazon, our core mission is to empower small businesses across India through e-commerce,” said Amit Nanda, Director of Selling Partner Services at Amazon India. “The #DikhogeTohBikoge campaign celebrates the entrepreneurial spirit of Indian business owners while encouraging them to leverage our platform to reach customers both domestically and internationally. We are committed to helping these businesses achieve their aspirations and succeed in the digital economy.”

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