Airtel partners with Apple to offer exclusive streaming services

Srinagar, Apr 15: Bharti Airtel and Apple have formed a strategic partnership to bring Apple TV+ and Apple Music to select Airtel customers. Home Wi-Fi users on plans starting at Rs. 999 will receive Apple TV+ access with multi-device streaming capabilities. Postpaid customers on similar plans will get Apple TV+ plus six months of free Apple Music.

The collaboration gives Airtel customers exclusive access to Apple’s premium content, including acclaimed series, films, documentaries, and family entertainment. Apple Music provides a vast library across multiple languages, including English and Hindi.

Siddharth Sharma, Chief Marketing Officer and CEO of Connected Homes at Bharti Airtel said: “We are excited to announce a transformative partnership with Apple by bringing their highly acclaimed video and music content exclusively to our customers. This collaboration offers an extraordinary opportunity to millions of our Home Wi-Fi and Postpaid customers, giving them access to Apple’s premium content catalogue.”

Shalini Poddar, Director of Content and Services at Apple India, added: “We’re excited to partner with Airtel to bring our best-in-class music service, premium TV series and films to millions of users, redefining possibilities for audiences across India.”

Through this partnership, customers gain ad-free access to all Apple TV+ originals, including award-winning series like “Ted Lasso,” “Severance,” and recent films such as “Wolfs.” The six-month free Apple Music subscription offers curated playlists, artist interviews, Apple Music Radio, and features like Apple Music Sing, time-synced lyrics, lossless audio, and Spatial Audio.