Airtel offers free Perplexity Pro AI subscription to customers

Srinagar, Jul 17: Bharti Airtel has announced a partnership with AI-powered search engine Perplexity, offering a free 12-month subscription of Perplexity Pro—worth Rs 17,000—to all its mobile, Wi-Fi, and DTH customers across India.

A statement said that Perplexity is a conversational search engine that delivers real-time, accurate answers instead of listing web pages. The Pro version includes advanced features such as access to premium AI models like GPT-4.1 and Claude, image generation, deep research capabilities, and more.

The offer can be availed through the Airtel Thanks app. This marks Perplexity’s first collaboration with an Indian telecom operator.

Gopal Vittal, MD & Vice Chairman, Bharti Airtel, said the partnership brings “a powerful knowledge tool to millions at no cost,” while Perplexity CEO Aravind Srinivas said it would make “professional-grade AI accessible to more people across India.”