Airtel offers free Adobe Express Premium to customers

Srinagar, Feb 4: Bharti Airtel has announced a first-of-its-kind partnership with Adobe to provide free access to Adobe Express Premium to its 360 million customers across India for one year.

A statement issued here said that under the initiative, Airtel mobile, Wi-Fi and DTH customers can use Adobe Express Premium—valued at around Rs 4,000—at no cost by logging into the Airtel Thanks App, without any credit card requirement. The move aims to make professional-grade creative tools widely accessible, regardless of users’ design experience.

Adobe Express Premium enables users to create high-quality social media posts, marketing materials, short videos and other digital content with ease. The subscription includes thousands of professional templates—many customised for Indian festivals, weddings and local businesses—along with AI-powered features such as background removal, custom image generation, one-tap video editing, auto captions and instant resize. Users also get access to premium Adobe Stock assets, over 30,000 fonts, 100GB cloud storage and watermark-free exports, with seamless syncing across devices.

“This partnership is about empowering millions of Indians with cutting-edge AI tools to create and innovate,” said Siddharth Sharma, CEO—Connected Homes and Director—Marketing, Bharti Airtel. “From students to small businesses and creators, we want every Airtel customer to have access to world-class creative tools.”