Admin set to launch J&K-wide campaign against drug menace

Jammu, Mar 5: Chief Secretary Atal Dulloo Wednesday chaired a high-level meeting to assess the preparations being made by the Information Department for a J&K-wide informational and educational campaign aimed at creating awareness about the hazards and prevention of drug abuse.

The Chief Secretary emphasised the importance of training resource persons at the district level to ensure that a pool of trained individuals is kept available to reach every block and panchayat, fostering widespread awareness.

He also directed ensuring the training of local officials in each block to act as counsellors, guiding the affected youth towards rehabilitation.

To enhance the campaign’s effectiveness, Dulloo instructed covering every panchayat and higher educational institution across J&K with proper documentation of attendance and activities.

He advised the involvement of Deputy Commissioners (DCs) in identifying key locations to ensure meaningful grassroots engagement of the adult population there.

Highlighting the importance of clear communication, the Chief Secretary stressed the need for translating IEC (Information, Education, and Communication) materials into all local languages being spoken in J&K.