76% of spam calls target men: Airtel’s AI

Srinagar, Dec 9: Bharti Airtel, India’s first spam-fighting network, has flagged a staggering 8 billion spam calls and 0.8 billion spam SMSes within two and a half months of launching its AI-powered, spam-fighting solution. Leveraging this advanced algorithm, the AI-powered network has successfully identified close to 1 million spammers every day.

A statement said that the company, in the last 2.5 months, has alerted close to 252 million unique customers to these suspicious calls and has observed that there has been a 12% decline in the number of customers answering them. Six percent of all calls on the Airtel network have been identified as spam calls, while 2% of all SMSes have also been identified as spam. Interestingly, it has been observed that a staggering 35% of the spammers have used landline telephones.

Additionally, customers in Delhi have received the maximum number of spam calls, followed by customers in Andhra Pradesh and Western Uttar Pradesh. Delhi is also where a maximum number of the spam calls have originated, followed by Mumbai and Karnataka. In terms of SMSes, the maximum number have originated in Gujarat followed by Kolkata and Uttar Pradesh and the maximum number of customers targeted have been from Mumbai, Chennai and Gujarat.

As per the trends, 76% of all spam calls have been targeted at male customers. Additionally, distinct differences have been noted in terms of spam call frequency across age demographics. Customers in the age bracket of 36-60 have received 48% of all spam calls, while those in the 26-35 age bracket have been the second-most targeted, accounting for 26% of spam calls. Approximately only 8% of the spam calls have landed in the handsets of senior citizens.